Serena Armitage established Red Breast in 2016 supported by the prestigious BFI Vision Award, identifying her as one of the UK's most promising producers, following a decade at ITV Studios and winning an Oscar for producing Ben Cleary's narrative short film STUTTERER.  

Having graduated from Edinburgh University with an MA in English Literature Serena begun her career editing trailer for ITV dramas before being one of six selected for the ITV Fast Track Scheme, for those demonstrating senior management potential.  From here, she went on to produce and direct an array of award winning and BAFTA nominated television for Channel 4 and ITV.

Serena has been privileged to be selected to attend several invaluable industry talent development schemes.  In 2018 she was one of ten UK producers chosen for the  BFI / Screen Ireland Irish co-production partnership at Galway Fleadh and in 2016 was selected to speak as part of the ITV BIG THINK (broadcasted globally) as one of "the world's most influential, forward thinking speakers," alongside Simon Cowell and Grayson Perry.  In April 2018 Serena was in conversation on BBC Radio 4’s The Film Programme with esteemed producer Elizabeth Karlsen (Number 9 Films) and Francine Stock. 

Red Breast Productions are adapting Laura Kaye's acclaimed novel ENGLISH ANIMALS (writer: Emily Marcuson, director Claire Oakley) for film supported by the BFI and TWO OLD MAIDS (writer/ director: Sarah Clift) is being debeloped by Creative England, BBC Films and the BFI as part of their iFeatures development lab. Both projects are collaborations with producer Pietro Greppi.